Knowing Your Audience Paper and Communiation Release Essay

Knowing Your Audience Paper and Communiation Release - Essay Example Immediately rescue efforts began, but two days later, another shaft collapsed halting the rescue operation of the crews for many hours. Indeed, in such a situation, the company would need to be more cautious in how the world is notified of the incidence (Lusted, 2012). Basically, there are two ways in which the company would be expected to communicate information. The first being directed to the families of the workers trapped, the second to the other employees and finally, to the press. Those chosen to relay the information would be expected to be more careful so as to keep the goodwill of the company unaffected while ensuring that all the information is truthfully and accurately conveyed (Lundgren and McMakin, 2011). This may be achieved by knowing the potential needs of the families of the miners and that of the company’s employees. In this respect, the family members need consolation and the assurance that the company did its best to help save lives and prevent further losses. The employees need the assurance that the company is concerned about their safety and welfare. The potential needs of the families of trapped miners in receiving a message concerning this incident would include among other things a detailed information of any potential dangers to the trapped miners, clear steps the company is taking with actual details and times, in order to convince the families that no opportunity or expense is being spared by the company to rescue their loved ones. It is also critical at the onset of the disaster to provide information relating to the identities and number of miners trapped (Lundgren and McMakin, 2011). The potential needs of employees of the company in receiving the message about this incidence would include knowledge of the identity, the number of colleagues trapped, and the efforts being made by the company in an attempt to save their tapped colleagues.